Stirling’s BID Launches £50K Footfall Data Gathering Initiative

Go Forth Stirling is launching a data analysis and intelligence gathering scheme which will help the city’s businesses plan for the future.

The team at the Business Improvement District (BID) have secured £18K of grant funding towards a £50K initiative which will see footfall counters installed in key city streets. The move will allow Go Forth to monitor traffic figures and pedestrian footfall providing data on when the city is at its busiest and what kind of events and projects are bringing visitors into Stirling.

Such insight is vital in understanding trends and changes impacting the city centre as businesses recover from the Covid pandemic. Danielle McRorie-Smith, Project Director at Go Forth Stirling, said: “We want to collect data which we can analyse and share with businesses and use to encourage inward investment for Stirling.

The footfall counters will enable us to find out at what times and what days the city is busy, where most people are going and if there are specific events or projects which are drawing visitors in. Business intelligence, insights and monitoring are vital tools when planning for the future and will give us a lot more information to work with and which is invaluable for the businesses we represent. Monitoring the performance of Stirling city centre has never been so important as we look to recover from the pandemic.”

The counters, which will be used in locations including Friars Street, King Street, Port Street and Goosecroft Road, will provide analytics which the BID, Stirling Council, future investors and other organisations can use to measure the performance of projects and events.

Go Forth secured a £18K grant from the Love Local Fund II towards the 8 counting devices which will be placed at eight separate locations. They offer 24/7 footfall monitoring of both pedestrian and vehicular traffic and will provide a wealth of data including seasonal averages, variations, daily and monthly footfall reporting.

Ms McRorie-Smith added: “The information will allow comparisons to be made to other towns and cities throughout the country and figures we can use to source innovative, future funding opportunities. The intelligence will also enable businesses to identify key patterns and trends which could inform and influence their own marketing efforts to increase trade and maximise their profits.

In addition, it will enable ourselves and our businesses to measure the impact of events and discover any notable changes, trends and habits that may be an effect of the pandemic. Stirling needs these statistics for both the current and future economic landscape, potential investment and funding opportunities and so we’re delighted to be able to move forward with this project thanks to the Love Local funding.”

The Scotland Loves Local Fund II is a multi-year fund with awards totalling up to £2million provided by the Scottish Government to support a range of towns and community/neighbourhood partnerships to deliver projects. The Fund is administered by Scotland’s Towns Partnership with the key aim of increasing footfall and activity in towns and cities.

The footfall counters are the latest initiative from Go Forth Stirling which recently introduced a £50K grant scheme to transform the city’s shopfronts. A total of 32 business owners applied for the ten grants of £5K on offer to revitalise their shop entrances and enhance Stirling’s overall appearance. The funding was secured by the BID from Stirling Council’s Place Based Investment Programme and applications are currently being assessed.

The successful applicants will be informed during the coming weeks and the shopfront improvement projects are expected to get under way by Spring.

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